Islamophobia is a very current issue fraught with confusion and opposition. It is defined as an irrational prejudice and fear of Muslims resulting in discrimination and hostility. A recent report from a number of organisations has found that, from the reported incidents to the Islamophobic register almost half of offline incidents (48%) took place in central everyday locations and only 5.3% of these incidents involved intervention by a third party.

This camapign was created to inform the public of these statistics and encourage proactive practices when viewing Islamophobic incidents, particularly in Australia.